Who we are
Our Approach
At Goodmess, we bring our vision to life by designing collections that present experiential themes, offering a safe and stimulating space for you. Through our creations, we hope to help you connect with your emotions, empathise with others, and rise above uncomfortable or unconventional situations. Our aim is to encourage you to celebrate the good in every moment and embrace the beauty of your imperfections and strength.
We seamlessly blend these themes with global runway trends, creating pieces that are meaningful yet versatile enough to fit any cosmopolitan wardrobe.
As designers, we also challenge stereotypes surrounding Indian-made and eco-friendly designs through these collections; proving that sustainability and tradition can coexist with urban style.
Our Duty
Though we prioritise striking visuals, we are equally committed to responsibility- towards our planet, team, society and consumers.
We avoid non-biodegradable materials unless technically necessary and use dead stock and recycled materials whenever possible. We ensure fair wages and safe working conditions for our manufacturing team and partners. We strive to use India’s diverse arts and crafts not only to celebrate our heritage but also to strengthen local economies by supporting artisans.
Durability is integral to our design philosophy, meaning our products are made to last, reducing the need for frequent replacements. Additionally, we produce limited collections to prevent oversupply, allowing us to experiment with creativity while minimising our environmental impact.